KVMR delivers high quality FM radio broadcasts of music, news, and community interest on 89.5 FM. Serving listeners throughout the Northern California Sierra foothills and the greater Sacramento Valley, KVMR is the official emergency broadcast station of Nevada County, a role that is increasingly important as California feels the impact of climate change. KVMR seeks advice on a new strategic direction to adapt their services to provide coverage during wildfires and other emergencies, attract new audiences, and increase their fundraising. (Strategic Planning)