New Teacher Center (Santa Cruz/Palo Alto) – Sales Growth Strategy

Dedicated to improving student learning by accelerating the effectiveness of new teachers and school leaders.

Project Description:

New Teacher Center (NTC) is a national nonprofit organization dedicated to improving student learning by accelerating the effectiveness of new teachers and school leaders NTC works with schools districts, state policymakers, and educators across the country to develop and implement induction programs aligned with district learning goals. NTC induction programs include one-on-one mentoring and professional development, all taking place within school environments that support new teachers

NTC is in growth mode, having almost completed a $23M capital growth campaign. Our two most critical challenges are associated with growing from serving about 23,000 beginning teachers to serving 60,000 beginning teachers in the next four years. During our period of growth, our two primary challenges are going to be (1) increasing our partnerships with the 200 largest, urban districts from 23 to 60; and (2) recruiting, interviewing, on-boarding, and supporting 75-100 new staff members.

The focus of this project would be on the strategic expansion of our program from 25 to 60 of the Top 200 largest urban school districts. In order to accelerate us to this goal, we need a coherent national sales strategy, drawing on what is currently working within our organization and augmenting with best and promising industry practices. At about the time this project commences, we will be completing another consulting project aimed at identification of the additional roles needed within the organization in the sales and marketing functions. The Community Partners project will:

  1. Research similar organizations to understand their marketing approaches and sales methodologies that create entry points into large school districts
  2. Identify the staff knowledge, skills, and abilities needed to leverage those entry points
  3. Explore and advise regarding the use of 3rd party sales partners
  4. Research and advise on a longer-term, sustainable approach to business development and sales

One of the key strategies to achieve both our growth goals as well as our strategic priorities for 2013-2014 is through a sharp increase in our partnerships with a greater number of the 200 largest school districts. Through these partnerships, we will be able to reach a larger number of beginning teachers working with the most marginalized student populations. Additionally, partnerships with school districts drive revenue into our organization, making us less reliant on philanthropy.

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